This ICO is so dishonest! It says that it has no value, but it clearly does.
It states that it is worthless. In that case it is a measure of worthlessness. For instance if I want to tell the world that USD is worthless I can buy MDT for USD. Or I can give away Donald Tramps posters for MDT just to show how worthless those are.
A good measure of worthlessness must have some value.