I'd agree that this will be more of a long term play. The ideal situation is that the device gets a wide market appeal and once it starts reaching the masses then the token will really take off.
The problem is that many look for a quick profit) And don't want to wait a year or more)
Yes, this is the main problem. People seem more interested in potential 20x-100x tokens (or in fast trading gains) than in business backed by a reliable technology.