Buy the rumour sell the news,
What I don't understand about this rebranding is the use of Bitcoin, this is not based on Bitcoin but Zcash. It is showing itself as another BTC clone which is a second rated, it is already a second rated Zcash, so why go that route again
ZCash iteself a upgrade of Bitcoin core, and ZClassic is the devfee free version of ZCash rest of all is same. So Bitcoin fork+ZClassic is may be a good deal. Who knows? HOLD util the news coming. They (ZClassic) making bounty programes for developers on GitHub. So wait for a little bit