Fair response!
I'm in with a punt, but thats all it is at the moment... speculative at best!
Although I'm less sold than you on the importance of AI on day 1, but I do see how that can be useful going forward for marketing campaigns etc.
Hopefully they focus on getting the basics implemented solidly, where smart contracts are setup on the blockchain and payments/loyalty/promotions are executed based on Social media input.
Agreed its not rocket science integrating with the API's, but being first on the dance floor in the social/blockchain arena will have its benefits