It's these long and expensive transactions that Bitcoin has, that are making different altcoins more and more attractive for users. An example is Ripple, where instead of 7 transactions per second that Bitcoin offers, it is capable of 1500 transactions per second. This also means cheaper transactions. Soon we will see that Bitcoin will eventually become less popular, mainly a store of value, with these altcoins taking over for everyday use. They still offer the features that Bitcoin was first famous for, but offer solutions to many of the problems Bitcoin is facing in the status quo.