Well ideally bitcoin is a means of investment, but if you really need the money for whatever reason, you have to sell the coins to get some sort of fiat currency back.
I think that many people who bought bitcoins are not morally ready for what is happening in the crypto currency market.
1. You need to understand what kind of income you want to get, at what price to sell, the exit point.
2. Understanding generally crypto currency, what is it all for and what is their future.
When people answer themselves to these two questions, then it will be clear why they do it. Can someone fix a profit of $ 12000!