No, it's not that easy to challenge the king, even the one that already exist for a long time still can't compete with BTC, a new coin won't stand a chance because the coin will need a huge support and need big company or country to back up the coin, so nothing come in an instant, need time to climb up and compete with the best
and also even though how good this may project will be i think that also that this may not be the threat on bitcoin if there should be the another altcoin fro to be made of even ethereum that a lot of people think that can challenge bitcoin but at the end it may not been ever challenge bitcoin how about for the new one.