This is something which they are well aware of and one of the things I know about but can not discuss may lead to a very fruitful relationship which would help greatly in this area. It's early days still.
i dont undertand your option: a very fruitful relationship . Crypto is that relationship, nothing esle
Marketing is the most important thing which takes the most budget of any project.
The sooner , the better. They are aware of it but why they dont start now. Bas is lucky to have lost of loyal supporters, it's not wise to not take this advantage.