SHIFT is an interesting project, a truly decentralized Internet, but there was also a new ICO Blockstack which has a similar goal
Difference is that all these projects (maidsafe ,substratum or the one you named wont have a working project out within the next 2-3 years ! They rather focused on marketing while shift was putting all their energy in building their dApp and everything else ! They have been very successful in that so they will be focusing on marketing soon