A very good question…here are some points to note:

Originality is there because Elyte targets a niche segment of elites in the crypto space in need of a special payment system where they can convert their cryptos (BTC, ETH for examples) to fiat. Cheaper with state of the art insurance and security at lower costs than traditional cards. Of course this is not an easy task and there are top competitors hence we are hiring best developers in the industry (apply if you are one of them). Our low supply (lower than 1M circulation) and deflationary token nature shows that we are not like any other tokens that create millions of tokens to cash out. Our aim is those small niche customer segments that want something special for themselves alone…call it the Porsche of the crypto cards  -- with the best insurance and service system. And yes, reaching these segments will take a lot of marketing power (we made reserve for it already in our white paper) and are working towards it. With respect to solving ethereum transaction issue, we are open to suggestions of new technology advances. On the other hand, we aim to solve the issues in-house by being open to employing the best technology like the superior erc223 token for example. This would need much more take-up from exchanges first though.