Simple Token is amazing. This is a massive opportunity for businesses. 9 companies singed on with 50+ in the works. Here's the greatest thing about that...those companies have to purchase ST to use them. Given the demand this will see, 187mill supply is ridiculously low.
Keep in mind they stake their coin at a ratio to Simple Token. So they can use one ST to create 10, 100 or 1000 of their personalized token (the ST team may have limits to the ratio but so far I haven't heard any).
But of course since having a valuable token is very important, companies are naturally motivated to keep their ratio as low as possible.
So, it WILL create demand on the token, but the supply is probably going to be ok.
People will be trading the branded tokens in for ST and spending them throughout the network, so companies will always have to buy more in order to keep value in their social media platforms.
So, I misspoke a little before. Companies won't necessarily be holding, but from time to time they'll have to be refilling their supply. I suppose companies will do both!