They are not telling us something. It sounds like they lost a portion of their team and had to hire new programmers. Who even knows at this point
what they have planned. It took quite some time to get their half-baked internal exchange running and I've lost faith for now that they'll make good on their gamification
products/api unless they restructure. I wish them the best... gained a bit in usd / lost out on the appreciation of Ethereum since October but the stress was too great and I had to cash out.

I do think they have or had every intention to be around for the long term, they just need to market their program better and expand their operation. With those elements
in place I think they could definitely succeed, but people's attention spans are short and many are migrating to platforms that feel more solid.