- it is explicitly (or at least formerly) not considered a currency
- it is centralized (the company can freeze accounts if it wants, create more coins, or be sued)
- it's major use case is for inter-bank transfers. So if Bank A and Bank B was to exchange currency x for y, they will use XRP in-between. But this gives no value to the currency itself, it is just used as an intermediary. Is it conceivable that Ripple the company will not have enough XRP for these internal bank transfers and they are going to have to buy them back from the public??
So it seems that XRP has no value outside its use by the company Ripple. Is anyone actually using it for commerce or any other reason? It is not considered a store of value like bitcoin (in any case one would want something decentralized.
It is just simple. Why would people tend to buy Ripple if it does not have mucj worth? So the reason that I can see why people are getting them self into buying Ripple is because they find it beneficial to have such altcoin either for long term holding or short term holding or it is just a great opportunity having such that have a great purpose or usage in the near future.