if i can't buy them, a lot of people can't. what's that mean then?
demand is high, we should raise the price.
Bingo. However, I'm OK with the reduced price given that it's a good balance between setting the prices too high (and giving purchasers a bad taste for bitcoin mining hardware) and leaving some left on the table. It's last gen hardware - it should go at a bit of a discount with new hardware due soon.