if i can't buy them, a lot of people can't. what's that mean then?
demand is high, we should raise the price.
somebody gets it.
There might be room for some price increase. However, I feel that forcing people to go through resellers will help to build out the distribution network, which will be good for the longer term health of the company. Dealing directly with small, retail customers is an unnecessary headache for friedcat.
we don't have to raise the price, we just have to maximize profit.
Supply shortages means that we are failing to do that. So either we raise the price, or we increase supply.
It has nothing to do with the resellers, they cant get them either (see btcguild 2-3 week backorder).