From my experience :  FTW3 hybrid >  Asus Strix OC>  MSI Trio > Aorus Extreme Edition  Waterforce.

The FTW3 hybrid has the crappiest fan I've ever found in a high end card,  but it's sooo good, so well done. For a small fee the warranty is extended to 5 years.  I'm in love with it.

The Aorus Extreme Edition  Waterforce has been a complete disappointment. It's about 5% slower than the air cooled Asus Strix OC.