ı still do not understand why u need ICO ? The project is good enough te get privat funds. May be you should try to get investors from the privat sector who is related with the project.
This project is only aiming for individual email users who need to sign up to a certain platform in order to get an email address. It will be difficult to get fund from private sectors or companies because they usually have their own mailing address and data servers in order to avoid hacking. Although BMAIL is different since it will be in the blockchain, they should be able to provide a presentation on how the platform will work first.