DragonChain (DRGN) is currently traded on CoinExchange, EtherDelta and a few other small ones. When i went to their website it says:

"All Dragonchain Presales/ICOs. KYC powered by LifeID.
The Look Lateral digital revolution begins on Jan. 8th.
Visit us here on Jan 8th to begin the whitelist process."


What does this mean? This new PreSale on Jan 8th, what is it for if DRGN tokens are already around and actively traded?