what is your rating of the ICO?
You can see ratings through the browser on specialized sites.
If it is not difficult to throw off a couple of links on which reliable information?
You need to be independent to judge some of the information, rather than blindly follow the investment, in fact, I am curious whether there is a big investor behind the project
Big investor behind the project - what is the size of the investment must be

for you to be a big investor??
Why is it important for you?
Some persons start to believe in things only after experienced users (in this situation - investors) show themselves. It's normal situation, as with Bitcoin. At first nobody believe in technology, but now everybody does!
You're right! There is simply a monetary factor.
There are many people who want to buy tokens from many projects, but there is not enough money for everything. Therefore, there are bounty campaigns created to attract and help people to become part of the project!