ease of transfer is probably currently the biggest problem in introducing new members to the cryptocommunity. This could severely help that, if it gets moving.
If you mean by "ease of transfer" the fact that you need to buy BTCs (or ETH/LTC eventually) with FIAT and then transfer them to marketplace where you can start trading, then yes. This is one of the most boring things out there. If you want to invest higher amounts, you need to use wire transfer which takes few days, then you need to buy, let's say BTCs and send them to the marketplace. It takes too long. If Oxy manages to accomplish buying any crupto with FIAT, the it will be huge. We need to hope they will work on it (=