Asicminer will only ever have 20-25% of the hashrate. Their hardware is in no way competition to KNC.
sorry I don't follow :p
How is a direct competitor selling the same product not competition exactly? Its like saying Sony and Microsoft don't compete for your cash.
They are selling a product that will never ROI because they are in the business of mining. They don't care if nobody buys their products, but if a sucker comes along and buys one for more than it will ever mine, then score for Asicminer, but can't call that competition.