Well it isn't really something that is to be marketed to the common folk. There is no use for this for me sitting in my boxers in my bedroom. As long as they are selling it to those who could and would actually use it.  

I personally see tons of useful application for this type of thing if it is applied correctly. Being able to say, "i own this piece of data but x,y and z are currently using it but it does in fact belong to me." Then being able to rent that data out to whoever sees fit. I write the best inventory stocking algorithm and others simply pay me a small fee to use it in their vending machine business to use it for autonomous inventory control. Grossly simplified but the possibilities are there!

The video at the end of this: https://steemkr.com/neo/@oxfordcrypto/the-deep-brain-chain-project-usd15m-ico-that-neo-invested-in is pretty interesting. In terms of potential and offering something practical this coin seems to have a lot more going for it than most imho.