I just want to say that it will not be superfluous. besides, it's not very expensive. seo is absolutely an obligatory thing in modern business at all.
The thing is, some SEOs tend to overdo it, making ads too frequent and flashy, causing people who see the ads to actually despise the project that is being advertised.
That's true and that's actually the main reason why this project should be popular among people so that they search it more on Google thus making it more popular and appear more especially when referred to by similar tags such as "betting".