Of course, yes, whatever we do today is influenced by social networks to a large extent. Advertising campaigns have become essential for the businesses of the century, and the BTC can not stay behind.
This is oh so true here specifically, due to a lack of news sources for folks to draw consensus from. There are a lot of btc news sites, to be sure, but given how quickly one has to react to news in order for it to be useful, by the time a thing makes it to a major news outlet, it is stale. Given that news here also usually has profit potential, folks are a bit nepotistic in the way that news spreads from the origin to the crowd. So social media has become an additional source of diligence. and people are exploiting this, by paying influential people that are willing to promote
tldr; dont trust the news here
its a chicken egg thing.