In CryptoBet it can be a green field for now, but not in the sphere of ICO, where the project right now. In addition, if to the market comes a new player who will use all the opportunities, he will crush others. Therefore, it is better to do everything at once to the maximum than regret later than If you don't do it at all
But a project should have a strategy oriented on the long-term development, if it truly desires to become well-known and trusted!