The project aimed at working with social networks looks good, but a big hard cup scares me off and I'm sure other investors too. Projects with small capitalization shoot much better.
Yes you are right that hard cap is very large.But SETHER is the smart social network platform depends upon the blockchain technology.And the popularity of SETHER increaseing very rapidly.so i belive that they can acheive their goals.
Sether believes that they can reached the hardcap because many investors already believed about their platform and also they are becoming popular. So being popular means many people support this project by means of participating the ICO.