The project aimed at working with social networks looks good, but a big hard cup scares me off and I'm sure other investors too. Projects with small capitalization shoot much better.
I think the project will find it hard to collect a hard cap and if the team collects the software and the remaining coins burn it will be best.
That will be a good plan for the team. Because if they burn the remaining tokens that have been bought. The token's price will increase
because of the demand on the market.
A lot of projects burns their coins in order to increase its value. There are even projects that plan to burn a coin they sold in crowdsale or used as payment during bounties when they collect it again due to the process in their eco.