Neo is a very strong coin and the Chinese government cares about its success. I think that this will soon make it very popular and very expensive
If the government really take care of this coin and want it to become a success than we should be investing in such a coin because it is ideally backed by one of the biggest government in the world. So it will not take much time for the prices to sky rocket in near term if we start seeing citizens of China start using NEO more widely than the other coins in their country.
Well if the goverment really like to support NEO, then they will do it for the improvement of the coin.
Aside from that ' if they actually wanted to have this coin be competitive in the market,
they going to invest here so that the fund will be increase and can support the need of the ICO.
But then again , I believed that in time NEO will be one of the most promising coin in the cryptocurrency world.