This is funny but shows how capitalism should work. If they have the money to invest in something that will be way more profitable, they should. We see tons of Silicon Valley VCs that have just stop talking about other business and just talk about Bitcoin.
But let's not forget that mining cryptocurrency is more risky than making ice tea. They're switching from a steady income business to a volatile all or nothing market and they're late for the party because there's still a lot of competition in there. Surely not as much as on the tea market with giants like lipton flooding market with their stuff, but still there are some crypto mines in Iceland and Finland already. To give a name, KNC mining have been there for years.
I agree entirely. They've got a lot of catching up to do.