The project aimed at working with social networks looks good, but a big hard cup scares me off and I'm sure other investors too. Projects with small capitalization shoot much better.
I think the project will find it hard to collect a hard cap and if the team collects the software and the remaining coins burn it will be best.
Well, John McAfee was supporting this project so, I think they will reach the hard cap so easily in just 2-3 days, I'm really sure about it, you can invest your money too.