Hold on. First you started talking about shills and now you are equating shills with PR firms. Which you tried to hire and my have hired yourself. So now that PR is just shilling, then, yes, everyone does it. Big farking deal.
Well obviously no one advertises:
"WANTED: SHILLS FOR HIRE!
Apply by linking your twitter profile that demonstrates evidence of high-quality shilling. Proven ability to organize hat campaigns is an asset."