The project aimed at working with social networks looks good, but a big hard cup scares me off and I'm sure other investors too. Projects with small capitalization shoot much better.
The hard cap doesn't mean anything, it's not a goal to reach it with this ETH price, there's no soft cap, the startup is funded. The higher raised amount "only" means faster growth for the project. If nothing spectacular happens then it won't be very high market cap cause it will be relatively low max supply.
I see, but hard cap really matters because this will be the measuring point to know if the ico is successful. But reaching the soft cap or more will still make the project continue to run.