Hi Pendul,  thank you! We've spend a lot of time to make the economics as clear as possible, as this is what actually drives the value of Retailcoins after the ICO. Through the economics scheme we create demand on several levels within the loyalty program, besides the fact that Retailcoins have an actual usage. From all the excitement we see here now in Europe, we see that we have a working model, that holds tangible value and creates a steady flow of demand for Retailcoins!