I doubt it will be that simple, KNCminer specs are way ahead of the current competition. The industry loves to tell the world about products that don't exist for months, giving KNCminer ample time to plan and react.
At the time KnC hits the market there are tens (perhaps hundreds?) of Th/s from BitFury online. And it doesn't seem likely KnC will be anywhere near Bitfury's Gh/W ratings.
So good luck protecting your customers, KnC

Have you looked at the Bitfury prices? They are not cheap, I was disappointed when I looked at the Bitfury prices. KNCminer blows them away for value, ASIC running costs are currently trival, so the GH/w is a small part of the equation atm. unless you are trying to set up a data center full of miners.
That's right, running costs are currently trivial. But if both Bitfury and KnC deliver, it's possible (corrent me if I'm wrong), that not a single miner may achieve ROI in a year. That would make costs not so trivial.
You probably know more about mining than I do, so I should just stfu. The reason I originally responded to you was your misinformation on specs.