guys, I would hate to cool your optimism down, but of course you realize that every second binary digit (5 of them coding every baconian letter) belongs to that crazy 0x1x1x pattern that is constant throughout the flames. It can't imagine the creator choosing letters and wording so carefullty, so that she can convey her intended message but chosen letters would not break the constant pattern.
They've been able to encode information into bitcoin public addresses (i.e., the snow poem). It's probably not beyond their capabilities to construct an arbitrary bitstream (and keep in mind, we're only talking about just the flame heights here) with enough sophistication to encode something else.
On the other hand, it makes much sense what RealOnTheMF said, that it is a massive coincidence: doing the exhaustive search of all possible permutations of all subsets of 8 flame segments, accepting CW or CCW order of each segment, skipping every 1 flame or 2 or 3 or 4 or 5 or whatever threshold he chose as the upper limit, applying the 011010 XOR or not, excluding first k flames when applying the XOR (k=0,1,etc.) ...
I agree -- I believe this is really just a coincidence. But there
must be a methodology for deciphering all these 1s and 0s, and so far, no one appears to have had much luck in getting a foothold on it. It's interesting, and it's worth exploring.