Did you notice they don't accept Bitcoin payments? For the kit pre-orders only available is Paypal or bank transfer. This is getting more ridiculous by a minute.
I was ready to order 3, assuming they would be priced 2500-3000 EUR per unit. But 4k? No. I'd rather wait and see what happens later this year. With the news or China silently suppressing mining, and facing this kind of ridiculous prices, just as well this may be a moment for a local (i.e. European) company to start manufacturing quality miners. Who knows. All you need is the idea and some funding. Manufacturing will be in China anyway.
Secondly, 11 TH/s at 3800 EUR is a joke. We could talk 16-20. Wasn't S9 launched with around 11 TH/s some 1.5 year ago?