It's not about buying too late, it's about selling too early.
Buy and hold. Longterm. 10+ years.
In 10 years, REPU will definitely become a global rating network, as in a black mirror. Then I can score myself a rating of 4.9 and buy a villa with a discount

I do hope REPU will become the global standard for reputation management as this niche has a viable market and could be very attractive to end users.