It's safe to assume that they're going to look into new sports, maybe even videogames, as they're getting more media coverage if this project gets big. As of now we can only guess what future holds for this project.
Considering the pioneering nature of the project, I could even imagine Xwin being the host of the very first virtual-reality based championship in the world!
I'm not into gaming, and esports for that matter, but virtual or augmented reality gaming is well on its way to becoming more affordable and therefore more appealing to an "average Joe" type of customer. They'll probably have to team up with another project to ensure that though.