Low hard cap is a plus. Not such a crazy thing though, given that Dice/Etheroll which is a similar concept, has a total market cap of approximately $23M.
Game based token are the most sophisticated in my opinion when the price is fluctuated by exchanges and traders alone from the utility of the token in the game. I followed rustbits and reality clash which are not able to establish a product even after success in ICO.
Luckily Ethorse pretty much already has an established product.