Interconnectivity is provided by this project. Everything else is the matter of whether people can actually get behind new sports as they crop up.
You are digging so much into that. Imho people coming to the betting platform not because the platform so cool that they want to make a bet on it. It's because they want to make a bet on their favorite team and looking how they can do it in the easiest way.
I don't think I am, this is a very generalized statement. And, yes, for the most part, people are coming because they want to place a bet on their favorite sport, no doubt about that. What I'm trying to say is, when they successfully placed a bet they can be introduced to another sport, one that's on the rise, thus making a debut for that sport and diversifying this platform's agenda.