I think I saw the price as being around $440 plus.  I just bought a 6970 on ebay for $320, almost the same as a new one.

I have heard that some of these cards have a lifetime warranty.  Does anyone know anything about that?  What mfg that be?

too bad the Nvidia cards are not useful in mining.  I have a 2 month old EVGA GTX 560 Ti sitting in a box....