They got more than $20 million from investors, current market cap is $200 million, that's a lot for a pretty much useless ethereum token from a company without a functioning product.
Does this really fit the 'hidden gem' project?
Perhaps 'overhyped vaporware startup' is more suitable.

Not that many projects that have a way higher market cap have a working product yet. This project looks quite promising and if they deliver within the dates in their roadmap i think this project will explode.