BNB has a very interesting idea and good marketing. The coin makers very cleverly came up with a way to sell this coin. Each player on the exchange buys this coin in order to reduce the transaction commission. And this brings a great popularity to the coin. It's just a perfect plan!
They acquaired a huge amount of newcomers and they closed the registrar system for the new participants. This is something showing that Binance exchange is very popular, probably the most popular exchange at the moment. It will develop much more.