But don't you think that lessening the luck factor may scare off a lot of potential customers?
Lessening the luck facor can engage new customers because it reduces risk of losing money.
But if you know that you will win exactly 50% of the time, no matter what happens, will there even be a point in playing?
Of course, there is a point. You're gathering valuable information on betting which you can use to place a potentially successful bet.