cBTC or 1/100th of a BTC would be a convenient unit given the BTC/USD/EUR exchange rates. I mean instead of saying 0.0327 BTC I could say 3.27 cBTC or 'centibits'.
Wouldn't work. Most Americans think the "centi-" prefix means 100x, as in "centi-millionaire".
"Cent" means 100, and it can go either way. Plus, seeing as American coins are called "cents" I think that we can understand.