They removed it because making payments in Bitcoin was no longer viable. Who want to pay a transaction fee of $100 for purchasing a Microsoft Office Suite which costs $150? The charges levied by Visa/Master for the same is around $3 per purchase.
It's pretty fair to be honest, I think they genuinely wanted to support it but it's not viable for small payments like that at this stage. Litecoin would be a solution for this at the moment.