Would anyone care to explain why Elixir is so promising? I find the website lacking in information and don't quite get what they're trying to achieve. Also, are there any coins competing with this one?
The website is pretty clear. It's a lending platform. There is two main competitor sur : Ethlend and Salt.
I would also add that Elix was distributed via airdrop in this summer under the name of Timereum with strict registration requirements and a small window (2 days if I remember correctly).
The price of Elix has great potential to go up as many airdrop participants sold in the first month of exchange listing.
The developer was (and is) active in the development of the smart contract and upgraded Timereum (TME) to Exor and now to Elix.