Well, Telegram is already making crypto, facebook showed their intereset , I don't see why Goolge would sit aside.
Because each company having it's own crypto is stupid as hell.
Rather than using a different crypto for each service I would stick with the Euro.
The funny thing is that a thread re: facebook and google are into cryptocurrencies is 6 page long at present, while the thread re: microsoft drops bitcoin from its site is only two at the same time. It shows that people in that forum are 3 times more positively oriented to Bitcoin. OR: that they are heavily invested in bitcoin and this is their wishful thinking 
It has nothing to do with bitcoin.
This thread is about two companies creating some two new altcoins, and the numbers of posts indicate quite the contrary you assume.
People are interested in a alternatives.
But the reality is actually a sad one. It's just spam fest.
This one promotes a healthy competition within other cryptocurrencies knowing that major companies like Facebook and Youtube can make their own coins or token to promote digital currencies more. With this, a lot more will invest in cryptocurrency further promoting a digital era.
It's going to be nice.
We will have coins for youtube, facebook, twitter, twitch, telegram, instagram, pinterest....
And the reason to use each of those coins would be?
?I don't want to miss this. I'm following this post and I hope when Mark Zuckerberg and Facebook starts their ICO I am able to buy Some. I'm sure it will have a big impact on Bitcoin and Cryptocurrencies. Bitcoin is decentralized but if more companies starts accepting Bitcoin or a similar currency the value will definitely increase and it will be more practical.
Why would a centralized crypto be more practical than the digital cash we have in form of cc cards and bank transfers be?
What's the point?
Handing all your money to facebook? Smart move!!!!