At present. a lot of projects are being developed, so it is difficult for your project to get the attention of everyone. However, it is imperative for a successful project.There are few statements which creates some ico coins project are more easier than how to maintains it after. With good solid Dev team work, this project will surviving competition with others. So, your project must have something special, which makes it stand out from hundreds of other projects.
yes you are right !! i would advice something like give the investor something to real to hold on:)
like give him some gift ,for example: bitcoin and crypto Atm debit card,so this is not even difficult to make.
and what you can do is if your investor will pay with this card in any grocery store or shops,he/she will get some
crypto bonus points,real cash rewards or extra tokens,..be creative with your project give passion and it will succeed!
remember passion is the absaloute greatest energy source,so use this and all other good things will follow after:)