Yes lead generation is easily worth this money.... Digital marketing has become big business. Digital ad spending in 2016 was over 77 Billion dollars. And lead generation is needed in finance, computing, health, manufacturing, travel, tourism, retail, education and real estate. I think real estate sector alone - if they adopt and use snovio for lead generation - will put SNOV higher than $10.
I found this infographics:
https://www.invespcro.com/blog/digital-ad-spending/I am not an expert of market analysis, so I can't ensure if this is the right statistic and if it talk about the same industry of snovio.
So... according to the source the global spending in 2016 was 163 billions, with a share of 4.5% for lead generation, which means that business spent at least 7 billions of dollars in 2016 for lead generation.